About Us

Family-owned since 2016, Premier Blinds & Designs was founded to change not only how window treatments look, but how service feels. Specializing in Hunter Douglas collections crafted in the United States, we pair design with innovation, from blinds and shutters to shades and full automation treatments. With in-house installation, a Lifetime Warranty, and year-round support for our customers, we remain committed to delivering work of the highest standards, creating interiors that reflect the sophistication and innovation of Atlanta itself.

Our Story

A Vision Brought to Life

Premier Blinds & Designs began with a simple idea: to change not only how window treatments look, but how the entire experience of choosing them feels. In 2016, our founder, James Crossway, started with little more than a Tahoe, a drill, and a vision of creating a company defined by service, integrity, and unwavering craft.

What began as a one-person effort grew quickly. By 2022, we opened our first design showroom in Peachtree City, a space where clients could see and feel the possibilities firsthand. Just two years later, a second showroom opened in downtown Atlanta, designed with luxury homes and businesses in mind — a reflection of the elevated service and design standard we’d become known for.

From the very beginning, Premier Blinds & Designs has been anchored in values of quality, integrity, and customer-centric service. Nothing demonstrates our commitment to this quality like our certified Hunter Douglas Centurion Gallery, where we offer collections crafted in North America, renowned for their innovation, beauty, and performance. Every detail, from showroom consultation to in-house installation, is guided by a belief that luxury is measured as much by the journey as by the finished design.

Today, Premier Blinds & Designs is one of Atlanta’s trusted names in luxury window treatments. With a mission to change the way you view the world, one window at a time, we continue to grow toward our vision: to become the most recognized window treatment dealer in the U.S. while remaining rooted in the neighborhoods, homes, and lives of our clients.

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Meet The Premier Blinds Team

Experts in Style and Service

James Crossway
Founder & CEO
James is the owner and founder of Premier Blinds and Designs, bringing both vision and leadership to the company since its start. Born in Lexington, South Carolina, and raised in Newnan, Georgia, he has always valued hard work, commitment, and family. A graduate of Newnan High School in 2003, James went on to play seven years of minor league football as a quarterback, an experience that taught him discipline and perseverance. He is passionate about leadership and personal development, values that continue to guide his professional and personal life. Married to Jen, his high school sweetheart, for over 20 years, James is a proud father to three boys—Kyle, Kayden, and Kolby—and enjoys investing in both his family and his business with equal dedication.
Jen Crossway
Design Consultant
Jen has been part of Premier Blinds and Designs since 2018, serving clients as a trusted design consultant. She has had a love for design since high school, and she channels that passion into helping families create warm and stylish spaces that reflect their personality. Jen grew up in Georgia and treasures the closeness of her family, making this community truly feel like home. She and James, her husband of more than 20 years, are raising three sons together, and family is at the center of everything she does. Outside of work, Jen enjoys fitness, lifting, and hiking, all of which keep her energized and inspired. Her eye for detail and genuine care for clients make her an essential part of the Premier team.
Kyle Crossway
Installation Technician
Kyle is part of the next generation at Premier Blinds and Designs, working hands-on as an Installation Technician. Growing up in a family deeply involved in the business, he brings both pride and dedication to his role. Kyle ensures every installation is completed with precision, care, and a commitment to customer satisfaction. His attention to detail and reliability make him an integral part of the team, ensuring that the vision created by the designers comes to life in clients’ homes. Outside of work, Kyle enjoys watching football, eating good food, and spending time at church.
Deanna Emblidge
Design Sales Consultant
Deanna brings a wealth of experience to Premier Blinds and Designs through her background in sales and her work as a licensed real estate agent. Originally from New York, she now proudly calls Georgia home and has embraced the lifestyle and culture of her new community. Known for her strong work ethic and commitment to honesty, Deanna builds genuine relationships with every client she serves. She thrives on making people feel valued and believes that trust is the foundation of a successful partnership. Outside of work, Deanna enjoys traveling, writing, and spending time with her family. Whether she’s exploring new places or enjoying the golf cart lifestyle of Peachtree City, she embraces every moment with gratitude and creativity.
Maddie Waldrep
Showroom & Social Media Coordinator
Maddie is the friendly face behind Premier Blinds and Designs’ showroom and the creative force managing the company’s social media presence. She loves curating an inviting space for clients while showcasing the latest styles, inspiration, and updates online. Her enthusiasm for design and eye for presentation make her an asset both in person and digitally. Outside of work, Maddie enjoys experimenting in the kitchen, watching films, and discovering new creative outlets. She is excited to grow alongside the Premier team and contribute to the company’s mission of making every home more beautiful and functional.

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Founder & CEO
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Let Us Bring Your Vision to Light

Window treatments have the potential to shape the character of your home. Explore our collections and experience how design and function come seamlessly together with Premier Blinds & Designs.